

The Ideasguy.co.uk
CREATIVE Customer Experience Designer
I help hotels, health clubs and customer-facing businesses uncover and fix invisible friction
that quietly erodes customer experience, staff morale, reputation and revenue.
WORK WITH ME
Most of what's costing you isn't visible from the top. The friction, the inconsistent standards, the gap between your intention and what customers actually experience — it lives below the surface. Hidden friction. By the time it shows up in your data, it's already done the damage.
I work with leaders to find it and fix it — across customer experience, culture, teams, standards, marketing and processes — so the business performs with less effort and more intention.
How to engage
I-SPY Audit — A structured diagnostic. Clarity on what's costing you, before we touch a thing.
Frictionless Redesign Programme — We remove the drag and rebuild for performance.
Ongoing Advisory Partnership — A thinking partner for continued clarity, accountability and alignment.
Every engagement is practical, commercially grounded and built around measurable improvement — not theory, not templates.
"Matt is a highly creative strategist and excellent change agent — a can-do attitude, real expertise and a very safe pair of hands." Louise Edwards, Business Improvement Consultant
Ready to move from good to exceptional? It starts with a conversation — no pitch, no pressure.
Book a Discovery Call →